Thursday, January 16, 2014

The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone

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I just finished listening to the audio version of this powerful book.  It has very many eye-opening, enlightening, and cogent snippets of Jeff Bezos’ biography and the online retail (e-tail) industry during the rise of Amazon.  I was (figuratively) knocked down and shocked by the ugly, naked, extreme application of pain / pleasure political power.  Bezos uses Governments, high-powered litigation lawyers, extreme business tactics – dumping, loss-leadership, bait-and-switch, market manipulation, racketeering, and wars of attrition to dominate each retail vertical he pursues.  His negotiation tactics are shockingly evil. 

It’s amazing how he well Bezos succeeded against the entire book publishing industry, including the governments of the world, as well as Walmart;  he was able to re-shape so many industries to re-intermediate trade while padding his own pockets with billions of dollars. If some of the book’s allegations are true, it seems that Jeff Bezos belongs in jail.

My own company, eBay, as well as its executives past and present, figure prominently in the book.  They come out in a much more favorable light, trying to be fair to their trading partners and the retail ecosystem.

The book was popular when it was released and it caused some problems for Amazon.  Amazon responded with a successful “charm campaign” to manipulate public sentiment with their “drone delivery” distraction buzz.  It’s scary how well Bezos and team can succeed in character assassination and how effective their public relations “weapons of mass distraction” can be.

I recommend listening to the audio version of this book to anyone at eBay, Amazon, or curious about Amazon.

4 comments:

Alok Lal said...

So I am guessing Mitch you won't be applying to Amazon anytime soon. But then given you are in Seattle area ... you may not be limiting your options much.

Seriously though I am surprised at how caustic your review is. Which shows how effective their distraction and charm offensive has been. Based on this I have added it to my list now.

Cheers!

Alok Lal said...

So I am guessing Mitch you won't be applying to Amazon anytime soon. But then given you are in Seattle area ... you may not be limiting your options much.

Seriously though I am surprised at how caustic your review is. Which shows how effective their distraction and charm offensive has been. Based on this I have added it to my list now.

Cheers!

Mitchell Wyle said...

Walmart's decision to bet the company on matching Amazon's warehouse strategy" is no surprise.

Mitchell Wyle said...

https://www.revealnews.org/article/how-amazon-hid-its-safety-crisis/ and the evil corp comms with weapons of mass distraction continue to roll with great success.